It’s no secret that social platforms and digital marketing are constantly morphing and evolving frontiers. Unfortunately, being simply aware of this fact is not enough to stay on top of trends and changes. To truly understand, it takes time… and knowing where to start. Hopefully some of the following will help you understand a few critically important aspects of reaching your audience and truly connecting with them. Effortless exposure has long been replaced with intentional and cost-based strategies. |  – Before many social platforms…Continue Reading “Let’s get trendy.”

Okay, I get this is a bold claim. So let me clarify that statement… Most people are bad at advertising every day out of the year other than Superbowl Sunday. For some reason, high-quality, artistic, and compelling marketing only comes once a year. It’s like Christmas for consumers. Some people actually watch the Superbowl JUST to see the commercials! Why does advertising only get quality attention once a year? Why is meaningful, entertaining, and interesting only employed one out of the 364 days in a…Continue Reading “Most people are bad at advertising.”