News

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We FINALLY have a new demo reel.

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Our last demo reel was published on the last day of 2015, so we were well overdue for a new one. We wanted this to be perfect. We had a lot of new work that we were excited to include. The problem is, a demo reel is supposed to demonstrate what you’re capable of at […]

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Let’s get trendy.

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It’s no secret that social platforms and digital marketing are constantly morphing and evolving frontiers. Unfortunately, being simply aware of this fact is not enough to stay on top of trends and changes. To truly understand, it takes time… and knowing where to start. Hopefully some of the following will help you understand a few […]

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Most people are bad at advertising.

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Okay, I get this is a bold claim. So let me clarify that statement… Most people are bad at advertising every day out of the year other than Superbowl Sunday. For some reason, high-quality, artistic, and compelling marketing only comes once a year. It’s like Christmas for consumers. Some people actually watch the Superbowl JUST […]

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Maybe you’ve already seen this…

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But you should watch it again. Season 1 starts up soon, and if you’re looking for some motivation to get stuff done, that’s where you’ll find it. Oh, before you go… Do you want an hour of creative services at no cost? If you’d like to read more like this, or you think you might like […]

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Color Grading. What is it?

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Good color grading can bring a project to its absolute best level. When people saw this commercial, we didn’t want them to feel like they were watching an ad. Let me start this off by saying, this is not a scientific or technical article. I’m not about to tell you how a textbook defines color grading, […]

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We’re not saying “clients” anymore.

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NSM is a place of partnership and trust, not a place of buzzwords and overpriced, generic creative work. Why I used to say “clients”. I (Dakota) started using the word “clients” many years ago. That’s not special, of course, but it’s important; the only reason I called anyone a client was because I thought that’s […]

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